Privacy

pace24 is a project of Houthoofd Digital (Lukas Houthoofd), Peperstraat 24, 9800 Deinze, Belgium. VAT BE 1038.483.186. Houthoofd Digital is the controller for the data described here.

For anything on this page, including a request to see or delete your data, write to lukas@houthoofddigital.be.

When you submit the waitlist form:

• Your email address. Required — without it there is no way to contact you about access.
• The sport you train for. Optional. Run, ride, tri or other.
• Campaign tags. Only if you arrived on a link carrying them, such as ?utm_source=instagram or ?ref=club-name. They record which link brought a signup, not who you are.
• Where you heard about us. Optional. One choice from a short list.

Our hosting provider also records ordinary server logs — IP address, timestamp, requested page, user agent — as any web server does. These are used to keep the site running and secure, not to build a profile of you.

This site sets no cookies, uses no advertising pixels and no fingerprinting, and stores nothing in your browser. It counts page views with Vercel Web Analytics, which works without cookies and reports visits in aggregate (pages, referring sites and campaign tags), never as a profile of you. Because nothing is written to or read from your device, no cookie banner is required.

No third-party server is contacted while you read the page; the page-view count goes to our own host. The form provider’s script loads only at the moment you submit the form — if you never sign up, your visit stays between your browser and our host.

The purpose is narrow: to email you when early access opens, and to understand which sports the waiting list represents so the first release suits it.

The legal basis is your consent, under Article 6(1)(a) of the GDPR. You give it by submitting the form and you can withdraw it at any time, which is as easy as replying to any email we send or writing to the address above. Withdrawing does not affect anything done before you withdrew.

We do not use this data for advertising, we do not sell or rent it, and there is no automated decision-making or profiling that produces legal effects for you.

These providers act as processors on our instructions, under a data processing agreement:

• Vercel — hosting and delivery of this site, server logs, and the cookieless page-view counts of Vercel Web Analytics. The deployment runs in Vercel’s Frankfurt region. Vercel Inc. is established in the United States, so some processing and support may involve a transfer outside the EEA.
• Tally — the form that records your signup, and the list we read it back from.

Where personal data reaches a country outside the EEA, the transfer relies on the European Commission’s Standard Contractual Clauses or an adequacy decision, as set out in each provider’s data processing terms.

Nobody else receives your data. We would only disclose it if the law required it.

We count, per week and per campaign tag, how many people signed up, made an account, finished onboarding, connected a device and came back in their second week. Only these totals leave the coaching app, to our separate marketing system; it never receives your email address, your training or your health data.

If you comment PACE on one of our Instagram posts, we send you one message with the early-access link. We keep the comment's id and a coded marker of your account, not your name or what you wrote, so you never get a second message, and delete both after 12 months.

Until pace24 opens and you have had the chance to take up an invitation, and at the latest 24 months after you signed up. If the product never launches, the list is deleted.

Ask to be removed and it is deleted, normally within a few days.

Under the GDPR you can ask us to:

• tell you what we hold about you, and give you a copy;
• correct it if it is wrong;
• delete it;
• restrict or object to how we use it;
• hand it to you, or another provider, in a portable format;
• withdraw your consent.

Write to lukas@houthoofddigital.be. We answer within one month. There is no charge.

If you are not satisfied, you can lodge a complaint with the Belgian Data Protection Authority — the Gegevensbeschermingsautoriteit / Autorité de protection des données — at dataprotectionauthority.be, or with the authority where you live.

If this page changes, the date at the top changes with it. If a change materially affects what happens to data already collected, we will email the list rather than rely on you re-reading this page.